The video format matters a lot when you are promoting your brand through video marketing. If the target audience does not have high bandwidth however, the videos should be in a low resolution. In either case, however, you must always create videos in the highest possible resolution. Doing so keeps us prepared for the future because if the bandwidth standard increases, we can create higher-quality copies of our original video. A standardised and high-quality video helps you to get more views with YouTube subscribers.
The takeaway lesson here is the following: Create the original video in the highest possible resolution and then encode the video for the target audience. For example; if you’re putting your video on your website you can encode the video with the target audience of your website in mind, however, when you put the same video on a DVD that you plan to distribute you can encode the video at a higher resolution. Low bandwidth videos are generally used for videos such as short, quick videos without many details where you’re talking in front of your camera and where only your face can be seen.
Best Formats for Videos
The best formats for online videos are.FLV and.MP4. The .MP4 format is becoming more standard right now and is also more preferred by most. For the.MP4 format, there are different types of compression. The most standard and recommended one is H.264 compression.
- Usually it’s available in most video encoders. Using this one could very likely give you the highest compression technology and the highest quality for online videos. When you let people download your video off your website, it’s a good idea to give the video away in the.MP4 format because.MP4 files can be played in most video and media players.
- If you’re giving the file away in the.FLV format, then when someone downloads the file they may have to find a new video and media player just to be able to play the video because not all video and media players support the.FLV format. Not only that, but they may also have to get a new codec.
- There are a few formats that you may have seen but that is not preferred for online videos, these are formats are the .avi, the .mov, the .mpg, and the .wmv. Videos in these formats usually also make for very large files.
Encoding Your Video
In your video encoder, there will most likely be an option for 2 pass encoding. Always encode videos in the ‘2 pass vbr mode’. This will usually result in a higher quality. When you’re encoding the video, you will also be able to select the data rate. The best range of data rate for online video is 350 – 550 kbps. For audiences with low Internet bandwidth, you can select the lower end and for the audiences, with higher bandwidth, you can select the higher end.
For presentation style videos, for example, if you’re creating a PowerPoint presentation video; you can go ahead and cut the frame rate by 2. When you’re producing the video from your video editing application, there will be an option for keyframes; there you can put the keyframes as automatic. Most of the video editing applications will have an inbuilt encoder for creating the final video.