Having just completed her successful appearance on the highest rated season of Celebrity Apprentice, it provided the perfect platform to let La Toya Jackson fans see her entrepreneurial side as she announces the launch of her latest projects. Her highly anticipated second book and first EP in over fifteen years, both entitled Starting Over are due out June 21st along side her latest product; ASAP (Auto Spa Amazing Products) – a line of premium car care products.

Simon & Schuster/Gallery Books in partnership with Ja-Tail Publishing Company, will publish La Toya Jackson’s explosive memoir STARTING OVER on June 21, 2011.  In an account sure to send shockwaves around the globe, La Toya sheds new light on the dynamics of the Jackson family and discloses the truth behind the curtain of secrecy and intrigue that has surrounded her brother Michael and the rest of the Jackson children. She will explain her estrangement and her gradual reconciliation with one of America’s most famous families.